Marketing Plan 1st Series

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Over the next few weeks, we are going to be exploring the Marketing Plan. Usually when you develop a business plan the plan also incorporates a marketing plan, however, there is nothing stopping you from developing a marketing plan for your business or specific product in isolation of the business plan. You can also review your marketing plan at any stage of your product life cycle.

A marketing plan comprises of eight major areas;

1. Situation Analysis


3. Marketing Strategy

4. Marketing Programs

5. An Implementation Plan

6. Performance Evaluation & Monitoring

7. Financials

8. Contigency Plans

Visit us every week over the next few weeks to get insights and detailed information about preparing and implementing a marketing plan.

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