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October 2012

Investing in SA

South Africa has arguably one of the most conducive business environments in Africa, however, we have our own challenges as well. We have the best infrastructure and we continue to invest in additional development. On the other hand we have a young democracy which is marred by political unrest especially …

Don’t get run over!!!!!!

In the first chapter on “Don’t go into business wearing rose tinted spectacles” I stressed that negotiating skills are critical when wishing to start up, buy, sell or expand small businesses. I am aware of three similar case studies, which have a direct bearing on the necessity of being able …

Acquiring new Customers can be Costly

Relationship Marketing is a form of marketing that emphasizes customer retention and satisfaction than sales. It deals with the long term value of customers and communicating with them beyond just advertising and sales promotional messages. Margaret Rouse defines relationship marketing as a strategy designed to foster customer loyalty, interaction and …