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September 2012

What makes your Customers tick?

Product development is all about solving problems. When a business starts envisioning or designing a product for the market,  the product must be less about what the business wants and more about a solution to a problem identified by the business. Walt Disney once said “You don’t build it for …

Brand Visibility

Consumers are surrounded by many marketing messages everyday. Because of this cluttered environment, the attention span of the consumer has decreased and it is harder for businesses’ messages to stand out. In order for the consumer’s attention to be captured marketing messages need content that matches the consumer’s mind space …

Crisis Management

According to Wikipedia a crisis is any event that is, or expected to lead to, an unstable and dangerous situation. More loosely, it is a term meaning ‘a testing time’ or an ‘emergency event’. A crisis needs to be dealt with swiftly in order for the conflict situation to be …

Is Wealth Shrinking in SA?

Patrice Motsepe a South African mining magnate is South Africa’s richest man according to the Sunday Times’ annual Rich List. His company, African Rainbow Minerals, has interests in gold, ferrous metals, base metals, and platinum. He also sits on several company boards including the board of Greene and Partners a …

Advertising is a Powerful Wink

The American Marketing Association Board of Directors define marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. But a more simple definition of marketing is that marketing is letting consumers know what …

Writing a Business Plan

A business plan is a written statement of your business, what you want to achieve and how you plan to go about it. It’s objective is to provide a roadmap to the owner, hence it is imperative that an aspiring business owner writes and collates a business plan before starting …